PRIYANSHU THAKUR

I had the opportunity to work on an identity and packaging design project for a coffee brand, where the objective of the project was to create an essence of an outer-worldly experience through the consumption of High on Beans coffee. The logo is a combination of a coffee bean, an eye, and the letters 'HOB' which come together to shape the psychedelic identity of the brand. The packaging concept envisions each of the four flavors as outer-worldly and vibrant, aiming to transport consumers to a fantastical realm with every brew.